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Services · Creative direction, design & press

Releasing a record with direction.

Creative direction, design and press tailored to each artist, according to your project's stage, timeline and funding.

Let's talk about your release
  1. Cover of Klaus B's Destellos de ti: concentric green rings on a black background, with the artist's name in green and the title in white letters
    Destellos de tiKlaus BDesign: Seven Estudio
  2. Cover of Newen Afrobeat's La Fuerza: illustration of a snow-capped mountain, a red desert and a lagoon with flamingos
    La FuerzaNewen AfrobeatCover illustration: Wacko (@wacko_art)
  3. Cover of Con.fusión's Cuántas veces: a black cat with glowing eyes walks towards the camera at night; black-and-white photo
    Cuántas vecesCon.fusiónGraphic design: Daniel Torres

Starting point

A record doesn't end at the master. Between the studio and the audience lies a series of decisions —a cover, a photograph, a press release, a release order— that define how it will be heard, read and remembered. When those decisions are made separately, the release fragments: the image says one thing, the press another, social media a third.

At PHŌNÉ we guide that journey with creative direction that ties every piece together from one principle: a project's visual and narrative language must emerge from its own identity.

Nothing is superimposed.

From master to audience

The minimum needed to release a record with coherence.

  1. Creative direction

    A diagnosis of the identity of the project and the record, its concept and narrative. Delivered as a brand manual: the document that guides every later decision.

  2. Strategic planning

    A release calendar for singles, album, press and live shows, with clear milestones. It defines when and how each piece appears.

  3. Working with the illustrator

    Choosing the illustrator or designer to suit the record's language, writing the cover brief and supporting the process. The cover is built in dialogue between artist, illustrator and art direction.

  4. Graphic design

    Pieces derived from the cover for social media and promotion: adaptations, formats and templates consistent with the record's identity.

  5. Press

    Biography, press release and press kit, with a focused strategy for reaching media and social channels.

Pieces you can combine

Each piece can be added on its own or combined with others, depending on what your project needs.

Klaus B plays the flute wearing headphones, eyes closed, in front of a studio microphone; black-and-white photo
Klaus B · recording session

Creative direction

Creative direction and strategic planning

Identity diagnosis, concept and narrative, brand manual and release calendar.

Includes

  • Identity diagnosis of the project and the record.
  • Concept and narrative.
  • Brand manual, the document that guides later decisions.
  • Calendar for singles, album, press and live shows, with clear milestones.
Ask about this piece: Creative direction and strategic planning
Cover of Rosario Lircay's En Vela: the singer crouching on a street at night, in a red dress, holding a bunch of flowers under a red light
En Vela · Rosario Lircay

Covers, graphic design & audiovisual

Cover, graphic kit and animations

A cover with an illustrator or designer, a graphic kit for social media and promotion, and animations for Spotify Canvas and social media.

Includes

  • Cover: connecting with and briefing an illustrator or designer, support and final artwork.
  • Graphic kit: pieces and adaptations for social media and promotion.
  • Animations: subtle motion for the illustrated pieces and videos made with the record's artwork and music, for Spotify Canvas, social media and promotion.
Ask about this piece: Cover, graphic kit and animations
Con.fusión (Catalina Aguilera) on a Santiago rooftop, overcast sky and buildings behind; black-and-white photo
Con.fusión · rooftop session, August 2026

Photography, band video & press kit

Session art direction, photography and band video

Session concept and art direction, press-kit photos and, optionally, short band video capsules.

Includes

  • Session art direction: concept, moodboard and brief for location, wardrobe and styling, including production coordination.
  • Photography: shoot and editing of press-kit photos.
  • Band video (optional): short capsules introducing the band.

Session production (videographer, location, wardrobe, hair and make-up, lighting or equipment, transport and catering) involves third-party costs estimated for each project; its coordination is included in the art direction.

Ask about this piece: Session art direction, photography and band video
Con.fusión and guests at the La Banca session: in front, seated on park benches, a man in a baseball cap singing into a microphone and a woman with long curly hair holding another microphone; behind them, a DJ in a beanie standing at the turntable; dark stage, black-and-white photo
Con.fusión and guests · La Banca session

Press

Core press and extended press

Biography, press release and press kit; in the extended version, media relations and playlist pitching.

Includes

  • Core press: biography, press release, press kit and a focused outreach strategy.
  • Extended press: core press plus active media relations, a content calendar, playlist pitching and follow-up.
Ask about this piece: Core press and extended press

Three reference paths

They're starting points: we adjust them to your project, your timeline and your funding.

All of them start from creative direction: it's the foundation that gives every piece coherence.

  1. Path 01

    Essential

    Includes

    • Creative direction and strategic planning
    • Cover with an illustrator
    • Graphic kit
    • Core press

  2. Path 02

    Developed

    Everything in Essential

    • Creative direction and strategic planning
    • Cover with an illustrator
    • Graphic kit
    • Core press

    Adds

    • Animations with music
    • Extended press

  3. Path 03

    Full

    Everything in Developed

    • Creative direction and strategic planning
    • Cover with an illustrator
    • Graphic kit
    • Core press
    • Animations with music
    • Extended press

    Adds

    • Art direction for the photo session
    • Photographer and press-kit photos
    • Optional band video

    Session production is estimated for each project.

Each design piece includes two rounds of revision.

Fondo de la Música (Music Fund)

These services can be included as expenses in an application to Chile's Fondo de la Música (Music Fund), and PHŌNÉ can support you in preparing it.

Every release is made to measure.

Tell us what stage your project is at and what you'd like to achieve; from there we combine the pieces with you.

Let's talk about your releaseSee the label's work